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Acacia Research Group
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Game Middleware Set To Overtake ITV Middleware Spending By 2013
Acacia expects 14.2% five-year growth in game middleware spending
driven by innovative solutions for complexity in game development
Vancouver, WA - May 19, 2008 - pending on game middleware will surpass spending on ITV middleware by 2013, according to the latest market study on interactive entertainment middleware from Acacia Research Group. Game middleware will grow at an average of 14.2% annually over that period to $763.5 million with ITV middleware spending growing at 6.1% to $712.8 million.
“Third party game middleware vendors are providing innovation in areas ranging from multi-platform development to interface technology,” said Christine Arrington, Senior Analyst at Acacia Research Group. “This innovation continues to help developers lower costs, shrink development time and focus on game play rather than technology development.”
At the same time spending on in-house game development solutions will also increase as publishers and developers continue to search for ways to differentiate themselves from competitors through proprietary middleware technology. In-house solutions will continue to represent the biggest threat to third-party solutions providers in their bid to take advantage of this increased spending.
Despite losing dominance to the game middleware market ITV middleware spending will continue to grow as the pay television industry expands its reach. The market will be characterized by a battle for dominance in the IPTV segment over the next five years. As companies battle to be the de facto standard in the segment there will be a shake-out amongst those vying for a piece of that spending.
While mobile middleware spending is dwarfed by spending in ITV and game it will also increase dramatically, growing to $154.9 million by 2013. The market for mobile middleware is still very complex with solutions from handset technology vendors cutting into the market for third-party solutions. Increasing demand for 3D content on handsets will be key to opening the market for third-party mobile middleware solutions.
About Middleware for Interactive Entertainment 2008
Included in this study are five-year forecasts for game, physics, network, and artificial intelligence engines, plus the market for third-party game middleware solutions versus in-house spending by publishers and developers on their own proprietary solutions. Forecasts for mobile middleware are provided for 2D versus, 3D solutions, and in-house vs. third-party. Interactive television forecasts include standards-based versus proprietary, and by pay television distribution method. Also included in the study are five-year forecasts of device shipments and installed base. Information on game development trends including number of games developed and launched each year, development budget forecasts, revenue from mobile games, and more. The first results from Acacia’s Tools and Middleware Titles Database are revealed in this edition of Middleware for Interactive Entertainment.
This market study (99 pp. 27 charts, 18 tables) is priced at $2,750 for electronic (PDF) and print (single copy). Site licenses are available for $4,125 and include three printed copies, intranet posting privileges, and unlimited internal distribution. The study is available for purchase via the Acacia web site. The game platform, mobile, and interactive television segments are available for separate purchase if desired.
Middleware for Interactive Entertainment 2008 is available via the company’s web site at www.acaciarg.com. Journalists working on related stories may contact Christine Arrington for quotes, additional data points, and charts and tables.
About Acacia
Acacia Research Group provides timely and accurate business intelligence to decision makers across the high technology industry - covering tools and middleware for interactive content creation, consumer entertainment and communications hardware, content distribution channels, and business models for content deployment.
Acacia's products and services include in-depth market studies, executive forums, periodicals, and custom consulting. The company is headquartered in Vancouver, WA. For more information please visit www.acaciarg.com.
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