Video on the Internet
PDF Only $495.00 | PDF & Model $895.00

Fueled by the growth in broadband penetration, video is quickly becoming one of the most popular types of content on the Internet. Much of the attention has been on free user generated content, especially after Google purchased YouTube for $1.65 billion.

Fortunately for media companies, though, Internet video users are showing a healthy appetite for first-run Primetime TV, gobbling it up for free—with in-stream video advertising—or by paying $1.99 per episode for a download-to-own file from iTunes, AOL Video, or Amazon. Now, through deals with iTunes, Amazon and Wal-Mart, movie studios are hoping to help themselves to a share of the Internet video pie.

Television and Feature Films
Video On The Internet: Ad-Supported Streaming and Download-To-Own, the latest management report from Adams Media Research, is the first industry study of Internet video to look at both television and feature films, while providing analysis of all free/ad supported and paid revenue streams. Included in the report is a chronicling of the success networks are having with TV show sales and ad-supported streaming, as well as an analysis of how film studios will fare with their new initiatives.

Findings From AMR's New Internet Video Model
The analysis presented in Video On The Internet is based on findings from AMR's new Internet Video model. The report contains topline spending estimates to 2011 from the first industry projections of:

Internet video ad spending, broken down by type of video content, including Music Video, News/Sports/Information, Television, User Generated Content, and Other Entertainment types (i.e. movie trailers, shorts).
Consumer spending and supplier revenue potential for TV-on-demand.
Consumer spending and supplier revenue potential for paid movie services.

Comprehensive Overview of All Revenue Pipelines
AMR's Video On The Internet report provides data on all four Internet distribution revenue pipelines—download-to-own, subscription, rental, and the new in-stream advertising model—which debuted in 2006. The data is presented in 14 graphs, tables, and diagrams over 16 pages and include the following:

Internet households with high-speed access 2000-2006
Video streams served by the top Internet video sites
The top video sites' numbers of unique video streamers
Factors driving ad-supported video growth Existing ad-supported TV revenue to studios: broadcast, cable, syndication
Non-feature in-stream video ad spending by type 2005-2011
Paid video download volumes for TV vs. movies 2005-2011
Internet movie spending 2006-2011 on purchase, rental, and subscription
Comparison of studio revenue from downloads and DVDs for TV and films
TV's Internet potential purchase spending v. ad revenue
Internet video's contribution to the overall Internet display advertising market

Video On the Internet: Ad-Supported Streaming and Download-To-Own, the report in pdf format, contains AMR's topline revenue data and projections for all the Internet video revenue streams.

Also Available: The Detailed Model in Excel Format
For those who need all the detailed thinking behind AMR's projections—active households, consumption-per-household, pricing, content supplier revenue—the report is also available with an optional, downloadable projection model in Excel format. The Internet Video model file includes two spreadsheets covering the advertising and paid content models on the Internet, with over 120 rows of data. Purchasers of the report can add the model for just $400.

Ordering Video on the Internet
This comprehensive study is priced at $495.00 for PDF only and $895.00 for PDF and downloadable model. If you need a more comprehensive understanding of the opportunities afforded your business by the growth in online video, just selectPDF onlyorPDF & Model- or send anand we will contact you about purchasing.