Interactive Advertising: Opportunities for Tools & Middleware
Single License $2,495.00|Site License $3,742.50

Acacia's Interactive Advertising: Opportunities for Tools & Middleware 2005-2010 brings you the data, insight, and advice you need to successfully leverage your existing technologies and expertise into new markets.

For years animated Web banners have been the pinnacle of so-called 'interactive' advertising but that is changing rapidly as advertisers demand the tools to exploit new communications channels (such as videogames, the Internet, and interactive television) and agencies become increasingly technology savvy.
This study takes an in-depth look at the advertising market and the interactive advertising business with an eye towards opportunities for entertainment content creation tools and middleware. It includes five year forecasts for total industry revenue, models of tool sales by medium, details on top ad and creative firms, and much more.

If you are ready to move your company beyond its current markets then the data and insight you'll find in this product will prove an invaluable resource. The study is intended for marketers, project and product managers, and executives in the tools and middleware markets and for hardware makers who want to know more about upcoming opportunities. Try our interactive studypreviewto look at some top-line findings.

This comprehensive study is priced at $2,495 for electronic (PDF) and print (single copy). Site licenses are available for $3,742.50 and include three printed copies, intranet posting privileges, and unlimited internal distribution. To purchase Interactive Advertising: Opportunities for Tools & Middleware 2005-2010 just selectsingle licenseorsite license- or send anand we will contact you about purchasing.